By BJ Webb, Director of Sales and Marketing
Do you remember the 1990s when nutrition labels made their debut on our food boxes? It was like peeking behind the curtain to unveil all the hidden ingredients. Understanding what went into our food helped us to make informed choices about what we put on our plates. It prompted food distributors to be more transparent and urged consumers to make better decisions. Though it took some getting used to, today, these labels are an indispensable tool guiding our food choices.
Greater Broadband Transparency for Informed Choices
The telecommunications industry is experiencing a similar revolution with broadband internet plans. In today’s hyper-connected world, internet service is more than just a luxury—it’s a vital utility. But with so many providers tossing around the word “broadband,” deciphering what you’re actually getting can feel like navigating the internet blindfolded. Some consumers, swayed by introductory prices, later find themselves paying much more than anticipated. Others are left in the dark about what they are paying for the internet because they are stuck paying a bundled price. Some consumers are not even sure what internet speed they purchased. Recognizing these challenges, the FCC has initiated a transformative change: broadband labels. Modeled after the nutrition labels we know so well, these labels aim to demystify internet plans, ensuring consumers are well-informed about the plans and prices they choose.
Introducing Our Broadband Consumer Labels
At United Communications, we’re embracing this transparency with open arms. Our Broadband Consumer Labels are more than just boxes to tick—they’re a commitment to honesty, integrity, and building trust with our local customers and neighbors.
We’re creating labels for each of our broadband internet offerings. For example, here’s a look at our broadband label for our home internet package that provides a comprehensive breakdown of what you’ll find:
- Service Plan/Speed Tier — Rather than being masked by fancy names or unclear concepts, this indicates the internet speed tier you select.
- Fixed or Mobile Distinction — Identifies if your plan is tailored for stationary use or on-the-go connectivity.
- Monthly Price — Transparent pricing that doesn’t hide any surprises.
- Additional Charges & Terms —A breakdown of extra costs so you’re never caught off-guard.
- Discounts & Bundles — Highlighting any discounts or bundled offers to provide maximum value.
- Speeds Provided with Plan — A straightforward display of the upload and download speeds accompanying your chosen plan.
- Data Included in Monthly Price — Clear insights into any data limitations or potential overage charges.
While our broadband labels might resemble our competitors, the difference lies in the details. For example, United Communications does not require residential contracts. We have symmetrical upload and download speeds with no hidden fees, no speed throttling, and no data caps. And for those who prefer convenience, we offer state-of-the-art WiFi 6 routers at a nominal $9.95/month, or you can seamlessly integrate a WiFi router you already own.
Resources for Choosing the Best Internet Plan
Choosing the best internet plan shouldn’t feel like deciphering a cryptic code. With United Communications’ Broadband Consumer Labels, you can confidently make informed decisions and compare plans. Here are a few additional tips and resources to help you find the perfect internet fit for your needs and budget:
- VIDEO: Understanding Internet Speeds – This short video offers a simple, straightforward explanation of how internet speeds work.
- FAQs: Common Questions About Internet Speeds — In this article, our team addresses some of the most frequently asked questions we receive about internet speed.
- Mythbusters: Are Local Internet Providers Really Less Reliable? — At United, we’re proud to offer some of the industry’s fastest and most reliable plans. This article provides an inside look at our reliability standards.
- Tip: Don’t Discount the Importance of Upload Speed — Use this article to understand why having symmetrical speeds (similar upload and download speeds) is important.
Empowering Our Neighbors with Clear Choices and Meaningful Connections
As a local Middle Tennessee internet provider with deep roots in our community, we prioritize relationships with our customers because they are our neighbors. With a 4.7-star Google rating and more than 1,600 reviews, we’re proud to deliver an exceptional customer experience that people trust. We’ve also been recognized as a BBB Torch Award Winner for Ethics, which underscores our unwavering commitment to integrity and transparency. We’re here for the long haul, and we’re committed to building a more connected community in Middle Tennessee.
You can explore our residential broadband internet labels or reach out to our friendly local customer support team at 800-779-2227. We’re always happy to chat and help you find the best plan for you and your family.
About the Author:
By BJ Webb, Director of Sales and Marketing at United Communications
With over 30 years of executive experience in telecommunications and cybersecurity, BJ Webb is passionate about eliminating the digital divide. She is actively involved in Project UNITE, an initiative to provide fast, reliable broadband service to every under-connected home or business in the Tennessee mid-state region. BJ’s expertise was honed through years of corporate business experience in various sales, marketing, business operations, and business transformation roles. Before joining United Communications, BJ worked for more than 25 years leading product marketing and marketing teams. She is passionate about serving customers and providing them with the best possible experience.
BJ earned her MBA from the University of Illinois Gies College of Business in 2020 with specializations in Digital Marketing, Strategic Innovation, and Finance. She also holds a certificate in Design Thinking from the University of Texas at Austin, a certificate in Marketing Strategy and a certificate in Data-Driven Marketing from Cornell University, a micro-credential in Organizational Transformation from the Project Management Institute, and a BS in Business Administration from the University of Illinois. BJ and her family reside in Spring Hill, TN.