Running a small business today takes more than grit and long hours. It takes reliable technology that works every single day. Internet connectivity sits at the center of that equation.
Businesses depend on a strong, steady connection to process payments, manage inventory, support remote workers, and protect customer data.
Technology is moving so fast that what worked yesterday may not work today. That means a simple internet connection may not be enough for your business anymore. According to a recent study by McKinsey, companies that combine reliable networks with next-generation tools like cloud access, cybersecurity, and managed services are leading the way.
United is a Business Partner, Not Just Your Provider
At United Communications, we believe small businesses need a partner. Someone who understands how they operate, what’s at stake when the internet goes down, and how technology can support growth instead of slowing it down.
That belief shapes everything we do.
One of the best parts of my role at United is the variety of conversations I have. One day, I might be speaking with a local music shop with three employees and a single point-of-sale system. The next day, I might be working with a cybersecurity firm that supports hundreds of local businesses. As a local company, we live and work in the communities we serve. That means we really understand the unique needs of local businesses. This is just one of the reasons why so many companies choose to partner with United over big-brand providers.
4 Reasons Middle TN Businesses Choose United Internet
United weaves together future-proof technology and a customer-centric approach. This combination is precisely why we are the best choice for businesses in Middle Tennessee.
- Future-Ready Internet Built for Growth
These days, just having an internet connection simply won’t cut it anymore. Businesses now rely on AI, cloud platforms, video meetings, digital ordering, connected security systems, and remote access tools. These systems demand consistent speed and low latency.
United builds its network with these needs in mind. Our small business customers can access fiber internet speeds up to 8 Gig, backed by more than 99.9% reliability.
That kind of performance supports next-generation tools without adding complexity. Businesses can consolidate systems, reduce downtime, and scale with confidence. Whether you need a modest plan to run email and POS systems or multi-gig connectivity for advanced operations, United builds solutions that fit both today and tomorrow.
- A Personal, Customer-First Approach
At United, our business team takes the time to understand how each customer works. That often means visiting a business in person. We walk through the space. We look at how Wi-Fi needs to flow. We talk about bandwidth demands, peak usage times, and the real cost of downtime.
Because we are local, we stay flexible. We design solutions that match how businesses actually operate. Customers know our team considered their needs from every angle before recommending a plan.
That approach gives business owners peace of mind. They know their internet provider will support their operations instead of creating new problems.
- Local Technicians and Real Support, Right When You Need It
When something goes wrong, waiting on hold or navigating a national call center does not help your business.
United keeps our support team local, so most customer service calls connect to a real person in under 30 seconds. Our technicians are local and live in the communities we serve. They understand the urgency of restoring service because they see the impact firsthand.
It’s not unusual to see a United technician grabbing lunch at a restaurant we serve or chatting with a business owner downtown. We stay visible. We stay available. That local presence allows us to respond faster and communicate clearly when issues arise.
- Proactive, Future-Proof Partnership
One of the common misconceptions about local internet providers is that they can’t keep up with evolving technology and trends. That’s not the case at United.
For nearly 80 years, we’ve served Middle Tennessee communities, and we still operate with a startup mindset. Our teams constantly look for smarter ways to deliver better service, stronger reliability, and new solutions that actually help customers run their businesses. We pay close attention to how technology changes and how our customers’ needs evolve alongside it.
That mindset drives real investment. We upgrade infrastructure before demand forces our hand. We explore new tools, platforms, and network capabilities so businesses stay ahead, not stuck catching up.
Innovation at United isn’t about chasing trends. It’s about listening, adapting, and building a network that continues to work as hard as the businesses that rely on it.
Supporting Businesses Across Our Communities
Small businesses come in all shapes and sizes, and United supports them all. A local boutique may only need a 500 Megabit plan for email, a Point-of-Sale (POS) system, and guest Wi-Fi. A large-scale manufacturer, however, may require a multi-gig dedicated internet connection with guaranteed uptimes, specific latency requirements, and an advanced Wi-Fi solution featuring multiple access points. United serves them all.
Here are a few examples of how United supports businesses across Middle Tennessee:
- Hatcher Family Dairy in College Grove operates a retail store, wholesale distribution, and a processing facility. All three rely on internet connectivity every day. When a Disney+ documentary featured their story, demand surged. United’s fiber network helped them keep pace. With faster speeds and reliable service, they manage logistics and serve customers across the region without disruption.
- Goggin Warehousing operates 34 facilities across eight states, with its home office in Shelbyville. That office runs on United’s high-speed fiber and supports a large voice-over-IP system used by most of its facilities. The stakes remain high. Revenue depends on uptime. Since 2017, Goggin has trusted United to keep operations running smoothly without constant worry.
- The Back Nine Golf franchise in Spring Hill, with another location opening soon in Mt. Juliet, blends entertainment, technology, and community. Every simulator session, booking system, and customer experience relies on strong internet performance. For the owners, choosing a local provider mattered. Community sits at the heart of their business. United’s local presence aligned with that mission.
These businesses differ in size, industry, and needs. United supports them all with the same focus on reliability, service, and partnership.
A Local Partner You Can Count On
Small businesses drive Middle Tennessee. They create jobs, support families, and shape our communities. At United, we take that responsibility seriously. We combine world-class connectivity with local service by providing solutions that work in the real world.
Explore our business internet plans or learn how United goes the extra mile for local businesses.
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About the Author:
Brandon Fisher, Business Sales Manager
Brandon Fisher is a graduate of East Tennessee State University and brings nearly 20 years of telecommunications experience to his role as a business sales manager at United Communications. In his current position, Brandon oversees the day-to-day operations of the business sales team, ensuring a smooth and successful customer experience. Brandon is passionate about working for a local company that invests in both its community and employees. Brandon and his family live in Columbia, Tennessee, where he actively serves on the board with the Columbia Central High School Band Boosters.